Sign companies can significantly expand their offerings and boost their bottom line by incorporating ADA (Americans with Disabilities Act) compliant signs into their product lineup. Here's how sign companies can leverage ADA signage to grow their business and increase profitability:

Understanding the ADA Signage Market

ADA signage is not just a legal requirement; it's a growing market opportunity. With over 61 million Americans living with a disability, the demand for accessible signage is substantial. Moreover, businesses across various sectors are required by law to provide ADA-compliant signage, creating a consistent need for these products.

Benefits of Offering ADA Signs

Expanded Customer Base

By offering ADA-compliant signs, sign companies can attract a wider range of clients, including:

• Government buildings
• Educational institutions
• Healthcare facilities
• Hotels and hospitality businesses
• Retail stores
• Office buildings
• Public spaces

These diverse sectors all require ADA signage, providing sign companies with numerous potential clients and recurring business opportunities.

Increased Revenue Streams

ADA signage can be a lucrative addition to a sign company's product line. These signs are often required in large quantities for entire buildings or complexes, leading to larger orders and higher revenue per client.

Competitive Advantage

Many businesses seek one-stop solutions for their signage needs. By offering both standard and ADA-compliant signs, sign companies can position themselves as comprehensive service providers, giving them an edge over competitors who may not offer ADA signage.

Types of ADA Signs to Offer

To maximize the potential of ADA signage, sign companies should consider offering a wide range of ADA-compliant products, including:

1. Room identification signs
2. Directional and wayfinding signs
3. Restroom signs
4. Elevator signs
5. Stairwell signs
6. Parking signs
7. Entrance and exit signs
8. Emergency evacuation signs
9. Tactile and braille signs

Each of these categories presents unique opportunities for customization and branding while adhering to ADA guidelines.

Marketing ADA Signage Services

To effectively promote ADA signage services and increase sales, sign companies should consider the following strategies:

Educate Potential Clients

Many businesses may not be fully aware of their ADA signage obligations. Sign companies can position themselves as experts by:

• Creating informative content about ADA requirements
• Offering free consultations or site assessments
• Providing resources on the benefits of accessible signage

This approach not only generates leads but also establishes the sign company as a valuable partner in compliance.

Highlight the Benefits

When marketing ADA signage services, emphasize the advantages beyond legal compliance, such as:

• Improved navigation for all visitors
• Enhanced brand image through inclusivity
• Potential increase in customer base
• Reduced liability risks

These points can help businesses see ADA signage as an investment rather than just a legal obligation.

Showcase Custom Projects

Create a portfolio of successful ADA signage projects, demonstrating how custom designs can be both compliant and aesthetically pleasing. This can inspire potential clients and showcase the sign company's expertise.

Partner with Architects and Designers

Develop relationships with architects, interior designers, and contractors who are often involved in projects requiring ADA signage. These partnerships can lead to consistent referrals and larger projects.

Offer Comprehensive Signage Packages

Create bundled packages that include both standard and ADA-compliant signs. This can encourage clients to consolidate their signage needs with one provider, increasing overall sales.

Maximizing Profitability

To ensure ADA signage contributes significantly to the bottom line, sign companies should focus on:

Recurring Revenue Models

Develop maintenance and update services for ADA signage. As businesses expand or relocate, they'll need new or updated signs, providing ongoing revenue opportunities.

Upselling and Cross-selling

Train sales staff to identify opportunities for additional signage needs beyond ADA requirements. This could include complementary non-ADA signs or additional accessibility features.

Conclusion

Incorporating ADA signage into a sign company's offerings is not just about compliance; it's a strategic business decision that can lead to substantial growth and increased profitability. By understanding the market, investing in the right equipment and training, and effectively marketing these services, sign companies can position themselves as leaders in accessible signage solutions.The key to success lies in viewing ADA signage not as a regulatory burden, but as an opportunity to expand services, attract new clients, and contribute to more inclusive environments. As businesses increasingly recognize the importance of accessibility, sign companies that excel in ADA-compliant signage will be well-positioned to capture a growing market share and boost their bottom line.By embracing ADA signage, sign companies can not only increase their revenue but also play a crucial role in creating more accessible and welcoming spaces for all individuals, regardless of their abilities. This dual benefit of profitability and social responsibility makes ADA signage a compelling addition to any sign company's portfolio.